{"id":3354,"date":"2011-10-13T09:38:47","date_gmt":"2011-10-13T09:38:47","guid":{"rendered":"https:\/\/www.autojm.fr\/blog\/les-femmes-achetent-leur-voitures-sans-lavis-des-hommes\/"},"modified":"2022-12-13T09:17:06","modified_gmt":"2022-12-13T09:17:06","slug":"les-femmes-achetent-leur-voitures-sans-lavis-des-hommes","status":"publish","type":"post","link":"https:\/\/www.autojm.fr\/blog\/les-femmes-achetent-leur-voitures-sans-lavis-des-hommes\/","title":{"rendered":"Les femmes ach\u00e8tent leurs voitures sans l’avis des hommes"},"content":{"rendered":"

46% des femmes ach\u00e8tent leur voiture sans demander l’avis de leur compagnon !<\/span><\/h1>\n

Selon l’enqu\u00eate du site aufeminin.com, les femmes prennent leur d\u00e9cision seules quant \u00e0 l’achat de leur voiture. 46% d’entres elles ne parle plus avec leur compagnon avant l’achat d’un v\u00e9hicule neuf <\/a>et pr\u00e9f\u00e8re consulter les offres sur internet.<\/span><\/h2>\n

D’apr\u00e8s cette \u00e9tude r\u00e9alis\u00e9e r\u00e9cemment par le site aufeminin.com, sur 1800 femmes vivant en France, en Allemagne, en Espagne et en Pologne, pratiquement la majorit\u00e9 des femmes interrog\u00e9es avouent prendre seules leur d\u00e9cision.<\/p>\n

Comment font-elles leur choix ?<\/span>
\nContrairement aux hommes, les femmes vont dans un premier temps regarder le prix (74 %), puis la consommation de la voiture et finalement, 55 % s’int\u00e9ressent au design de l’auto.<\/p>\n

Le bruit du moteur ou sa performance ne les int\u00e9ressent peu, les femmes veulent une voiture <\/a>qui tienne la route et qui soit fonctionnelle. La voiture est avant tout un outil pour aller au travail et faire les courses.<\/p>\n

Elles veulent se sentir en s\u00e9curit\u00e9 car 2 % conduisent seules 7 jours sur 7 et 46 % tr\u00e8s r\u00e9guli\u00e8rement.<\/p>\n

Les nouvelles motorisations hybrides int\u00e9ressent cette cible, mais 55 % estiment que le prix d’un tel v\u00e9hicule est encore trop \u00e9lev\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

D’apr\u00e8s cette \u00e9tude r\u00e9alis\u00e9e r\u00e9cemment par le site aufeminin.com, sur 1800 femmes vivant en France, en Allemagne, en Espagne et en Pologne, pratiquement la majorit\u00e9 des femmes interrog\u00e9es avouent prendre seules leur d\u00e9cision.<\/p>\n","protected":false},"author":1,"featured_media":5461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[5],"tags":[90,79,74,105,110,109,106,108,107,73,78,169,96],"class_list":["post-3354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite-automobile","tag-autojm","tag-citroen","tag-dacia","tag-ds","tag-fiat","tag-ford","tag-kia","tag-nissan","tag-opel","tag-peugeot","tag-renault","tag-toyota","tag-volkswagen"],"acf":[],"yoast_head":"\nLes femmes ach\u00e8tent leurs voitures sans l'avis des hommes<\/title>\n<meta name=\"description\" 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